Client Background
Lincoln College of Technology is a leading provider of career training and technical education with campuses across the country. Known for hands-on learning and workforce-focused programs, the Lincoln College of Technology campus in Columbia, Maryland, prepares students for in-demand careers that build America and was seeking a cohesive visual branding update to reflect its commitment to professionalism, student support, and career readiness.
The Challenge
Lincoln College of Technology needed to transform its Columbia campus into a visually impactful and fully branded space that would inspire students, engage visitors, and align with the school’s national reputation.
The goal was to enhance both interior and exterior environments with consistent, high-quality signage—serving not only branding purposes but also functional needs such as ADA compliance and wayfinding.
"The new branded environment has had a real impact on our students. It’s not just about aesthetics—it’s about creating a space that motivates, informs, and reinforces the professional standards we expect in the classroom and beyond. Strategic Factory truly helped us bring that vision to life.”
The Process & Solution
Strategic Factory partnered closely with Lincoln College of Technology to provide a full range of signage solutions that seamlessly integrated branding, functionality, and compliance across the campus. Our comprehensive approach included:
- ADA Signage: Designed and installed compliant ADA signs to ensure accessibility throughout the campus.
- Exterior Branding: A bold 40-foot bus wrap and 7-foot double-sided teardrop flag with a square base welcomed visitors and promoted Lincoln College of Technology’s strong presence in the community.
- Custom Office Branding:
- A full wall wrap and full window wrap for Dr. Martin’s office on the second floor, ensuring visibility and brand presence even from the building’s lobby.
- Additional second-level entry door wraps and bulkhead wraps enhanced hallway aesthetics and navigation.
- Veterans and Career Services Spaces:
- Branded glass doors for the Veterans Lounge.
- Eye-catching wall graphics and window vinyl for the Career Services office, creating an engaging and informative environment for students planning their next steps.
- Departmental and Administrative Signage:
- Branded graphics for the Education Department windows and Campus President/Administrator office doors to unify messaging and visibility.
- Reception area entry doors and main building front doors/windows were wrapped to greet guests with professionalism and polish.
- Common Spaces:
- A thoughtfully designed conference room wall wrap added color, purpose, and branding to a highly visible space.
- Even the scissor lift used on campus was branded, extending the school’s commitment to cohesive visuals into the operational environment.
The Results
Lincoln College of Technology’s Columbia campus now delivers a powerful first impression and a consistent brand experience for students, staff, and visitors alike. Strategic Factory’s signage solutions brought their campus to life—functionally, visually, and emotionally—while maintaining ADA compliance and supporting a mission-driven educational environment.
From large-scale wraps to the smallest ADA signs, every detail was thoughtfully executed to reflect the school’s values of professionalism, innovation, and support. The transformation has made a lasting impact on campus morale and presentation, reinforcing Lincoln College of Technology’s role as a leader in technical education.
"Strategic Factory has transformed our Columbia campus into a vibrant, professional learning environment that truly reflects Lincoln Tech's commitment to excellence. From the moment students and visitors approach our building to their journey through our hallways and classrooms, every branded element tells our story of career-focused education and student success. The comprehensive signage solutions not only enhanced our visual identity but created a cohesive, navigable campus that instills pride in our students and staff. What impressed me most was Strategic Factory's attention to detail —from our administrative offices to our specialized training areas, they understood our mission and translated it into a powerful visual experience that reinforces who we are as an institution."
Ready for a Campus-Wide Branding Transformation?
Contact Strategic Factory today at [email protected] or (443) 548-3500 to schedule a discovery call. Let’s explore how we can elevate your campus with customized signage and branding solutions that inspire students, support staff, and leave a lasting impression.
