Building Brands, Driving Success

Our comprehensive brand strategy approaches your business goals from a holistic perspective. We delve deep into understanding your company to outline a unique brand strategy custom to your needs. Through workshops and collaborative sessions, our team of marketing experts will walk you through the building blocks of identity development, explore target markets, strengthen brand positioning, outline marketing budgets, marketing plans, and execute custom marketing campaigns crafted to reach your audience, build trust, foster loyalty, and drive growth.

Identity Development

Define your brand’s identity by workshopping your core values, key messaging, visual elements, logos, voice, and tone. These brand guidelines make up the cohesive foundation of all your future marketing efforts.

Target Market

Identify the most relevant and profitable customer segments by developing detailed personas and mapping their customer journeys. This comprehensive approach leads to tailored marketing campaigns for driving better revenue growth.

Brand Positioning

Differentiate your brand in a crowded market through competitor and SWOT analysis then use this data to build a unique value proposition that will framework future marketing strategies for effective brand positioning.

Marketing Plans & Budgets

Allocate resources effectively across channels and be smarter about your marketing spend. From seasonal guidance to a full-year plan with execution, our experts ensure you get the most out of your efforts.

Marketing Campaigns

From strategic planning to multi-channel execution, our branding experts can help you drive engagement and increase brand awareness through custom-designed marketing campaigns tailored to fit your unique needs.

Brand Assets

Build a diverse arsenal of branded assets to arm your team. We specialize in being your single-point provider with experts in graphic design, printing, direct mail, signage, promotional products, branded apparel, company stores, and more.

PR & Communications

We protect your brand reputation through various PR and communication solutions, including media relations, content writing, social listening, and crisis management planning to ensure your brand maintains a positive public image.

Brand Strategy Portfolio

All
Education
Financial & Professional Services
Food & Beverage
Home Services
Nonprofits & Religious Organizations
Senior Living

Orrstown Bank Brand Guideline

Genova’s To Go Marketing Plan

Roland Park Place Marketing Plan

Milton Electric Company Reporting Visuals

Bilotta Kitchen & Home Press Release

Kitchen Saver Brand Guideline

McDonogh School DM Booster Display Ad

website design and development digital marketing services

Baltimore Humane Society Website

Frequently Asked Questions

How Do You Measure The Success Of Marketing Campaigns?

We set key performance indicators (KPIs) based on your business goals and then track these KPIs to report on campaign effectiveness.

Can You Work With Our Existing Marketing Team Or In-House Resources?

Yes. While we can manage your marketing in its entirety, we can also offer flexibility in collaborating with your existing team to improve their performance and round out their capabilities and talents.

Is There A Minimum Commitment Period For Your Services?

No, but some types of marketing campaigns require time to develop and produce results. We will provide expected outcomes and a timeline to all clients.

What industries have you worked with?

Our team has worked in a wide array of industries like auto, education, finance, franchise, government, healthcare, home services, hospitality, entertainment, manufacturing, media, non-profits, real estate and development, retail, senior living, and tech.

Why use an agency?

An agency will look at the big picture including your assets, budget, goals, and more to bring it all together to create a comprehensive campaign within your budget to achieve results.

Testimonials

Strategic Factory has been a go-to for our marketing needs, from simple print jobs to website development to building signage. Everyone in this organization gets it and works hard at what they ‘Can Do’, ‘Will Do’, and are ‘Happy To’ do! All I can say is that our organization is happy with all that they do.

Barry Luciani

Farmers and Merchants Bank

I can’t say enough great stuff about working with Strategic Factory. I was well out of my comfort zone and the people I spoke with were so patient, friendly, and understanding. We were able to make a ton of edits and still get our product ahead of our event even though I submitted everything later than I meant to. Thank you so much for working with us- any time I ever need anything like this again, you have my business.

Ariana Shockley

Maryland Coordination and Analysis Center

We needed a strategic partner that could work quickly to update and implement a brand refresh across the country and felt Strategic Factory was the only partner for the job.

Brooks Walter

ZIPS Cleaners

I cannot speak highly enough of Strategic Factory. Their dedication to excellence and commitment to exceeding expectations truly sets them apart. From our initial engagement, their professionalism and attention to detail were evident. Their initiative in mirroring our homepage’s look and feel without prompt was a refreshing surprise; the site is both vibrant and incredibly easy to navigate… What truly impressed us was the unparalleled level of personalized service. They took the time to meet with us and understand our unique requirements and tailored their services accordingly, especially evident in their work on our customizable business cards and even offered a solution for our unique event driven foam core sign needs. Thanks to Strategic Factory, our printing projects were completed seamlessly and to the highest standards. If you’re searching for a printing partner that goes the extra mile, Strategic Factory is the team to choose.

Suellen Keller

Bright MLS

We love how many of our needs are met through the services and by the team at Strategic Factory! We are a small fundraising and marketing team that benefits greatly from the big team and vast experience at Strategic Factory, and they’re always helping us to put our best foot forward with people that can support our mission-focused work!

Caitlin Christ

Everstand

Strategic Factory has remained a reliable partner to Hopkins Athletics through periods of transition and change within our department. The innovative marketing approach taken by Strategic Factory has proven invaluable over the years, and we look forward to continuing a partnership marked by strong communication and collaboration.

Elise Ederle

Johns Hopkins Athletics

Blog Posts & Case Studies

SFU Marketing Tools for Success event header

SEO & Marketing Budget Tips from SF University

SF University, ‘Marketing Tools For Success’ covers tips on tailoring a marketing budget & curating...

Bridgeway Community Church

Community church amplifies engagement and outreach through strategic branding.

Let's Make Something Great

Let's Make
Something Great

For over 25 years, Strategic Factory has been a family-owned industry leader in Maryland, offering only the best in service and craftsmanship in a variety of products and solutions.