Client Background
The Western Golf Association (WGA) has been supporting golf programs and educational opportunities since 1899. Known for hosting the prestigious BMW Championship, WGA travels to different locations each year to bring world-class tournaments to local communities.
The Challenge
When the BMW Championship came to Owings Mills, Maryland, in 2021, WGA needed a signage and event branding provider who could meet the standards of a nationally televised event and work seamlessly with their team on tight deadlines. Strategic Factory delivered a wide array of custom solutions, including large-format banners, directional signage, pairing boards, sponsor recognition graphics, and other on-course branding elements.
With the championship returning to Maryland in 2025, WGA once again needed a local, trusted source for precision-produced, high-impact event materials—this time focusing on a streamlined but highly visible set of deliverables.
The Process & Solution
Drawing on our experience from 2021, Strategic Factory’s team leveraged our familiarity with the venue, past installation points, and WGA’s brand guidelines to fast-track production and deliver a flawless result. For the 2025 event, we produced and installed:
- Massive 200-foot-long banners created an unmistakable visual presence on the course.
- Large-scale banners were placed in key locations to maximize visibility for spectators and broadcast cameras.
- Daily pairing cards were produced under extremely tight turnaround times. Each night of the tournament, WGA provided final artwork after hours, and our team printed, finished, and delivered the cards to the course before sunrise the next morning, ready for distribution to attendees.
Our local proximity allowed for rapid response times, same-day adjustments, and constant communication throughout the process—critical for the scale and visibility of this event.
The Results
- Bold, high-impact visuals that elevated the tournament’s presence for attendees and broadcast audiences alike.
- Lightning-fast production turnaround to meet overnight printing and delivery requirements.
- Flawless installation of extremely large-scale signage under tight deadlines.
“We relied on Strategic Factory to print daily pairings guides for the 2025 BMW Championship, a unique and demanding project that required overnight printing and early morning deliveries. They never missed a beat. The quality was excellent and their communication was reliable. Strategic Factory delivered 20,000 pairings sheets every morning, exactly as promised. Their professionalism and attention to detail made all the difference.”
Event Branding That Makes a Statement
If you’re hosting a major event in Maryland and need standout signage, branding, or on-site production support, our team can help you make a lasting impression. From concept to installation, we deliver professional, eye-catching solutions that bring your event to life. Contact us today to get started.
