Client: The Baltimore Ravens
The Baltimore Ravens, a two-time Super Bowl Champion NFL team, are celebrating their 30th anniversary in the 2025-2026 season. M&T Bank Stadium, home to the team and a hub for Baltimore fans, is undergoing major renovations to enhance the gameday experience. Strategic Factory continues to partner with the Ravens to bring their vision to life through signage, branding, and custom fan experiences as a proud partner since 2018.
Challenge: 30th Anniversary Experience
With stadium upgrades across premium suites, clubs, and fan areas, the Ravens needed a partner to provide high-quality signage and wide-format graphics that would elevate these spaces while reflecting the team’s 30-year legacy. Additionally, the Ravens sought to create a memorable 30th anniversary experience for their PSL holders, including premium gifts and branded memorabilia.
Solution: Premium Branded Experiences
Strategic Factory delivered a comprehensive suite of branding and signage solutions for the 2025–2026 season:
- Suite & Club Upgrades: The Legends Suites, The Champions Club, The Trust, and The Raven received vinyl wall graphics, dimensional lettering, acrylic panel signs, framed photography, ADA and wayfinding signage, and premium blade signs—all designed to enhance the fan and suite experience.
- Gate & Fan Areas: Strategic factory installed prominent branded graphics and signage throughout key fan entry points, including Gate A (sponsored by MedStar) and Gate D (sponsored by Southwest Airlines), enhancing the fan experience while showcasing valued partners of the Baltimore Ravens.
- PSL Gifts – 30th Anniversary Edition: For season ticket holders, Strategic Factory created special commemorative gifts, including a branded 30th anniversary box featuring a custom helmet and other premium merchandise, adding a thoughtful, celebratory touch.
- Ongoing Branding Partnership: Building on prior projects like stadium-wide wall graphics and environmental branding, Strategic Factory continues to support the Ravens’ mission to elevate their brand and fan experience.
The Results: Premium Spaces & 30 Years Honored
The combination of stadium upgrades and special 30th anniversary PSL gifts created a memorable and immersive experience for fans and premium guests. From state-of-the-art suite branding to commemorative merchandise, Strategic Factory’s work helped the Ravens honor three decades of football while setting a new standard for fan engagement at M&T Bank Stadium.
“The relationship we’ve built with Strategic Factory over the years has been essential to the Ravens’ commitment to excellence. Their dedication to quality signage and branding aligns perfectly with our mission to provide a first-class experience for everyone who enters M&T Bank Stadium.”
-Tim Bancells, Client Services Manager (Baltimore Ravens)
Proud Partner of the Baltimore Ravens
Strategic Factory is a proud partner of the Baltimore Ravens, and we have enjoyed the opportunities we’ve had to work with them on their projects from season to season since 2018. We can’t wait to see what fun, new projects await!
Associated Company
