Client Background
Everstand, formerly known as the Board of Child Care, is a nonprofit organization with a 150-year legacy of serving children and families. Over its history, Everstand has expanded its programming and services to include residential programs, mental and behavioral health support, trauma recovery, case management, and specialized education. Recognizing that its former name no longer encapsulated the organization’s holistic mission, Everstand embarked on a rebranding journey to better reflect its present and future.
The Challenge
Rebranding a well-established nonprofit with a century-and-a-half of history posed unique challenges. Everstand needed to convey its continued commitment to enriching communities while introducing a completely new name, logo, brand colors, and tagline. Furthermore, the rebrand required updating a broad range of assets—from signage and print materials to apparel and promotional products—to ensure consistency across its expanding reach of services. The process needed to be seamless to maintain stakeholder trust, minimize disruptions to operations and uphold public confidence and donor support.
The Process & Solution
Everstand partnered with Strategic Factory to manage the comprehensive rebranding initiative. With expertise in marketing, design, and production, Strategic Factory tackled the project through a structured, collaborative process:
- Brand Discovery and Strategy Alignment
Strategic Factory worked closely with Everstand’s leadership team to understand the essence of their new brand. This involved aligning the organization’s updated mission, vision, and visual identity with the messaging and materials to be produced. - Production of Branded Assets
Strategic Factory utilized its wide array of capabilities to create and produce:- Signage: Exterior and interior signs featuring Everstand’s new logo and colors, installed across its facilities to reinforce brand identity.
- Print Materials: Updated brochures, business cards, and letterhead reflecting the new brand elements.
- Mail Campaigns: High-quality mailers announcing the rebrand to key stakeholders, including donors, partners, and the community.
- Promotional Products: Custom branded items such as pens, tote bags, and mugs to increase visibility and engagement.
- Apparel: New branded apparel for staff, creating a unified look and feel.
- Company Store: This online platform is a resource for Everstand to order branded goods on demand which helps streamline the consistency of the new rebrand among employee needs.
- Celebration Kits: Kits made for staff to uphold the internal rollout and celebration of the rebrand.
- Logistics and Rollout Management
The Strategic Factory team ensured all materials were delivered on time to meet Everstand’s May 24, 2024, launch date.
“We love how many of our needs are met through the services and by the team at Strategic Factory! We are a small fundraising and marketing team that benefits greatly from the big team and vast experience at Strategic Factory, and they're always helping us to put our best foot forward with people that can support our mission-focused work!”
The Results
Strategic Factory’s expertise in branding and production enabled Everstand to achieve a seamless transition to its new identity. By delivering high-quality, branded materials on a tight timeline, Strategic Factory helped Everstand reinforce its enduring commitment to enriching communities, one family at a time. This rebrand not only marked an exciting chapter in Everstand’s history but also positioned the organization for continued growth and impact. Key outcomes included:
- High-Quality Branded Assets: Strategic Factory’s production of signage, print materials, mail campaigns, apparel, and promotional products ensured Everstand’s new brand was represented consistently and effectively across all physical touchpoints.
- Seamless Transition of Physical Goods: All rebranded materials were delivered on time, supporting Everstand’s ability to meet its launch date without disruptions.
- Increased Stakeholder Engagement: The professionally crafted and visually appealing branded items helped Everstand create a strong and positive impression with donors, staff, and the broader community
Looking for Rebrand Support?
Rebranding can be a transformative journey, and Strategic Factory is here to help. Whether you need high-quality branded signage, print materials, apparel, promotional products, or comprehensive marketing services—including digital marketing, SEO, and beyond—we have the expertise and tools to bring your vision to life. Let us handle the logistics and production, so you can focus on sharing your new identity with the world. Partner with us to ensure your rebrand is seamless, impactful, and tailored to your organization’s goals.
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