Lotte Plaza Market Signage

This comprehensive signage system included over 400+ signs for a newly constructed grocery store.

The signs had to adhere to brand identity, needed to be intuitive for shoppers of diverse backgrounds to navigate, and needed to meet all regulatory requirements.

1. Wayfinding Signage:
   Clear and prominent directional signs were strategically placed throughout the store to guide customers to different sections such as produce, meat, seafood, and food stalls as well as bathrooms, entrances, exits, and more.
2. ADA Compliance:
   Implementation of ADA-compliant signage including braille and tactile elements where required by law, ensuring accessibility for all customers.
3. Graphics and Branding:
   Custom-designed Wall Graphics, Window Graphics, and Door Graphics reflect Lotte Plaza’s brand colors, typography, and imagery, creating a cohesive visual identity throughout the store.
4. Exterior Signage:
   Eye-catching exterior signage featuring Lotte Plaza’s entrance on a Monument Sign and LED outdoor entrance sign enhancing visibility and attracting foot traffic.
5. Multilingual Signage:
   Signage featuring multilingual information to cater to the diverse linguistic backgrounds of customers, including English and Korean.
6. Temporary Signage:
   Magnetic Posters, Floor Stickers, Wobblers, and Shelf Talkers, highlight seasonal offerings and are easily updated throughout the year.