Few methods of advertising are as eye-catching and cost-effective as custom vehicle wraps. Whether you’re driving to work, making deliveries, or parked in a busy area, your vehicle becomes a moving billboard that commands attention. But how do you measure the return on investment (ROI) for this form of advertising?
Let’s break it down with an interactive vehicle wrap ROI calculator that estimates the advertisement value of your wrap based on variables like mileage, regional impressions, and wrap longevity.
What Makes Vehicle Wraps an Advertising Powerhouse?
Vinyl wraps transform your car, truck, or van into a high-impact marketing tool. Unlike static billboards, a vehicle wrap takes your brand on the road, reaching thousands of potential customers daily. In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures depending on your location and driving habits.
Moreover, vehicle wraps are cost-effective compared to traditional advertising. Once you pay for the wrap, it lasts approximately 5 years, providing continuous exposure without recurring costs.
How the ROI Calculator Works
Our ROI calculator asks for simple inputs like:
- Annual Mileage: How many miles does your vehicle cover in a year?
- Wrap Lifetime: Typically, a wrap lasts up to 5 years.
- Impressions Per Mile: This figure varies by region, with urban areas generating higher impressions.
Using this data, the calculator estimates:
- Total Impressions: The number of impressions over the wrap’s lifetime.
- Cost per impression (CPI): the amount spent for every impression.
For example, if you drive 15,000 miles a year in a busy city, your vehicle could generate over 2 million impressions annually! With a wrap cost of $3,000, that’s just $0.0015 per impression — an unbeatable value!
Compare that to other platforms like Facebook and Google and it’s a no-brianer why a vehicle wrap is the best choice for your wallet:
- Facebook ads: cost approximately $8.60 – $13.75 per 1,000 impressions.
- Google Ads: cost approximately $3.12 – $38.40 per 1,000 impressions.
Maximizing Your ROI
To ensure you get the most out of your vehicle wrap:
- Drive Strategically: Park in high-traffic areas and prioritize routes with high visibility.
- Update Designs as Needed: Refresh your wrap’s design every few years to keep it relevant and appealing.
- Maintain Your Wrap: Follow a proper vehicle wrap maintenance guide to extend its lifespan.
Looking to get your vehicles wrapped?
Reach out to our install team at Strategic Factory at
443.548.3500 or [email protected] to inquire about
current rates and deals.
