Client Background
MOI is a leading furniture solutions provider with seven locations along the East Coast. They specialize in partnering to create intelligent spaces where people want to work, live, and stay. In 2022, MOI expanded through the acquisition of American Office, a renowned furniture supplier with over 80 years of experience. This transition emphasized the need for robust branding and operational solutions across multiple locations with a focus on sustainability and brand consistency.
The Challenge
- Brand Consistency: With six office showrooms and one distribution center operating independently, maintaining consistent branding across all locations was a significant challenge.
- Streamlined Ordering: There was no unified system for managing and ordering branded materials, leading to inefficiencies and inconsistencies.
- Comprehensive Solutions: MOI needed a partner capable of addressing a wide array of marketing and branding needs, from promotional products and printed collateral to large-scale signage and vehicle rebranding.
The Process & Solution
Strategic Factory collaborated closely with MOI’s marketing department to develop tailored solutions for their diverse needs. Our approach focused on providing streamlined logistics, consistent branding, and ease of use across multiple verticals:
- Custom Company Store:
- We developed a centralized online store featuring a wide range of branded items, including promotional products, apparel, and standard print materials.
- Each MOI location can order what they need directly through the platform, ensuring consistent branding while simplifying the ordering process and focusing on sustainability.
- Fleet Rebranding:
- Strategic Factory rebranded MOI’s vehicle fleet, including delivery vehicles and 16-wheeler box trucks.
- The fleet rebranding ensured a professional and cohesive brand presence on the road, reinforcing MOI’s market identity.
- Print & Signage Solutions:
- As MOI expanded with new showrooms and consolidated to one warehouse, we provided custom brochures and signage to enhance their spaces.
- Products matched MOI’s brand guidelines, creating inviting and functional environments for clients and employees.
- Promotional Products & Apparel:
- Strategic Factory has fulfilled numerous orders for branded t-shirts, hoodies, tote bags, drinkware, and other promotional items.
- Customized branded items boosted morale and supported sustainability by reducing waste and streamlining logistics.
The Results
1. Sustainability Focus
As a company with a strong commitment to sustainability, MOI has seen positive impacts from reducing waste by minimizing overordering. They have also cut emissions by streamlining shipping, eliminating the need for inventory storage, and consolidating multiple manufacturers into one trusted partner – Strategic Factory.
“Because employees can now order only what they need and have it shipped directly to their location, MOI has cut back on surplus inventory, packaging waste, and unnecessary shipping. Our focus on sustainability is a core value at MOI, and one that we will always prioritize."
2. Operational Efficiency
With the company’s larger footprint post-acquisition, MOI needed a solution to handle the influx of needs across its many locations. Prior to using Strategic Factory, the process of ordering branded goods was more cumbersome—multiple teams would have to coordinate to place orders which often led to errors. The new streamlined process saves the company time, reduces errors, eliminates the need for storage, and improves overall efficiency across locations.
“When a new hire starts at MOI, their direct manager orders them business cards and MOI branded swag directly through the Company Store platform. This eliminates the need for back-and-forth emails and avoids miscommunications. The result is faster turnaround times and fewer mistakes, ultimately improving the new hire’s onboarding experience.”
3. Time Savings
The time spent coordinating and managing the branding process has been significantly reduced, giving time back to marketing and human resources departments. Everything from researching product ideas to checking multiple vendors’ colors and in-stock options, comparing quotes, and managing individual orders are all offloaded to Strategic Factory.
“We recently hosted a company picnic and required over 300 shirts, one for each employee. In the past, coordinating custom apparel for such a large group was a logistical nightmare. With the Company Store, exact sizes were ordered for each employee and the shirts were shipped directly to the correct locations, clearly labeled with each staff member’s name for seamless distribution. To add a fun and personalized touch, the shirt designs varied by office location—an element of customization that would have otherwise been cost-prohibitive. Everyone loved them and it made all of our lives so much easier”
4. Brand Consistency
The Company Store solution has ensured that all branding elements, from logos to taglines, remain consistent across all locations. This consistency has eliminated the potential for “rogue” branding, where individual offices might use incorrect colors, logos, or other elements, ensuring a cohesive brand presence for the entire company. All products in the Company Store are pre-approved by MOI’s marketing team, so managers and employees can be confident they are ordering items that meet the brand guidelines.
“It used to be a constant worry that individual offices might stray from our brand guidelines—using the wrong logo version or mismatched colors that didn’t reflect our company image. With the Company Store, we’re able to focus on bigger priorities instead of chasing down branding issues.”
5. Scalability and Growth
The Company Store has also allowed MOI to scale its operations smoothly as the company grows. The store is currently accessible to anyone in a managerial position, and as MOI continues to expand, the platform’s scalability ensures that new employees and locations can quickly integrate into the streamlined system.
"As MOI has grown, one of my biggest concerns was ensuring that new locations and employees could seamlessly adapt to our processes without missing a beat. The Company Store has been a game-changer in that regard. It’s accessible to all our managers, so no matter how fast we expand, everyone has instant access to the same streamlined system. This scalability has made onboarding new teams so much easier and has given us peace of mind knowing that our operations can grow without any hiccups or inconsistencies."
6. Trusted Advisor
With seamless, end-to-end solutions, Strategic Factory has become more than just a vendor—they are a trusted advisor in all things branding and marketing. The team at MOI can call, email, or submit a form at any time and receive experts ready to educate, guide, and provide the right solutions.
“Strategic Factory has been an invaluable partner for MOI. Their comprehensive solutions and attention to detail have made it easy for us to manage our branding and marketing needs across all our locations. From the custom company store to the vehicle fleet rebranding, their work has streamlined our operations, saved our staff a TON of time, and enhanced our brand.”
Is Your Growing Business in Need of Custom Branding Solutions?
Contact Strategic Factory today at [email protected] or 443-548-3500 for a discovery call to see how we can create a tailored marketing and branding strategy that drives growth and success for your business.
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